2017 Shopping Online Spree on Double 11

Tmall(TaoBao) began to hold the commodity promotion or coupon on 11, Nov., 2009 for making people remember Taobao and trying to appeal consumers to consume from it. But now the double 11 becomes the e-commerce festival, even influence offline stores, which we called Online Shopping Spree.
Double 11 is also called the Single's Day. That day is said from a fun talk at a male dormitory on campus. At that time, they were discussing an activity but had no ideas. Suddenly, they found “1111” were like four single sticks. They had an idea from there and organized an activity themed “single”, which achieved a big success.
Most Chinese people are attracted the promotion which discounts 50 or even more percent. The vast majority of consumers are used to shopping online, and who prefer to purchase cheaper goods in the online shopping spree.

1. Let’s learn the top three Chinese online shopping platforms.

Tmall (TaoBao) is the first advanced personal e-commerce platform, financed by the Alibaba Group, whose methods of payments only connected with Alipay. The trades there are based on integrity and is devoted to becoming the safest and most convenient e-commerce platform. The main business of the platform goes in mobile phones, software, digital equipment, made-ups, clothes, furniture, books, food and so on. Meanwhile, the business has expanded to the online supermarket and traveling organized online.

　　　　　　　　　　　
JD.com is one of the most welcomed global online shopping platform in China, which is set up as the e-commerce member from 2004 supported by JD Group. JD.com aimed to develop as a platform which can create the largest treasure to society and it became the biggest and well-welcomed platform to sell electronics and electric appliances online.

　　　　　　　
Suning.com is financed by Suning Appliance, which is one of the largest commercial enterprises in China, and it’s a leader in chain retailers of home appliances in China. It aims to balance the online shopping and offline stores, attracting Chinese peoples’ eyes on household equipment, which created more and more social treasures in recent years.

Many merchants will provide various promotions to people on Double 11, thus it becomes a popular shopping spree among all of the people, no matter online or offline. And people usually spend lots of money on this day.

2. Let’s learn some commonly used basic words about Double 11 Shopping Spree.

duò shǒu
剁手：Chopping the hand
It is a cyber word to show someone who is addicted to shopping online, who is always felling regretful after buying lots of things online at one time through the internet. And this word is used in real life as well.

　　　　　　　　　　　
chī tǔ
吃土：Eating the soil
This word is usually used to show someone has short of money after shopping online, which is always heard on Double 11 because of people’s enthusiasm at the Shopping Spree.

　　　　　　　　　　
bào kuǎn
爆款：Explosion models sold
爆款 will not only be one or two kinds of products but also many products caused explosion sold on the internet, which will usually be recommended by the “internet stars”.

　　　　　　　　　　
mǎn jiǎn
满减：Money Off
It will be seen everywhere especially on the special day with promotions and coupon everywhere. Usually, the shops will provide the discount coupon with money off like Reduction xx RMB of xx RMB.

3. Let’s learn some used basic expressions about Double 11 Shopping Spree.

jīn tiān shuānɡ shí yī ， nǐ de qián bāo zhǔn bèi hǎo le mɑ？
A: 今天双十一，你的钱包准备好了吗？
(Today is Double 11, have you prepared your wallet?)
zhǔn bèi hǎo le ， kě nénɡ yào duò shǒu le。
B: 准备好了，可能要剁手了。
(Well-prepared, and maybe I need to chop my hands.)
wǒ hé nǐ yí yànɡ ， jīn tiān zhī hòu jiù yào chī tǔ le。
A: 我和你一样，今天之后就要吃土了。
(So am I, and I will eat the soil after today.)
bú ɡuò, hěn duō diàn pù dōu tí ɡōnɡ le mǎn jiǎn de yōu huì quàn。
B: 不过，很多店铺都提供了满减的优惠券。
(But many stores provide coupons to reduce money to us.)
duì, yóu qí shì nà xiē wǎnɡ hónɡ bào kuǎn。
A: 对，尤其是那些网红爆款。
(Yes, especially the models sold as an explosion because of internet stars.)
suǒ yǐ wǒ de ɡòu wù chē yǐ jīnɡ mǎn le。
B: 所以我的购物车已经满了。
(That’s why my shopping cart is full.)
méi bàn fǎ, qián bāo dà chū xuè yɑ！
A: 没办法，钱包大出血呀！
(No idea. I’m blowing money!)
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